Renowned Bollywood actress and environmentalist Dia Mirza has added another feather to her green lifestyle by purchasing a BMW iX, a fully electric luxury SUV. Valued at approximately ₹1.5 crore, the car is more than just a luxury ride—it reflects her values toward sustainable and eco-conscious living.
Dia’s new ride has attracted both car enthusiasts and fans who admire her environmentally aware choices. In this blog, we take a deeper look into the car, its features, and why it’s becoming a top choice among India’s elite.
💫 A Glimpse into Dia Mirza’s Eco-Conscious Lifestyle
Before diving into the car details, it’s worth noting that Dia Mirza has long been a supporter of green causes. As a UN Environment Goodwill Ambassador and vocal advocate for sustainability, she often makes lifestyle choices that align with her values.
From using biodegradable products to promoting clean energy and conservation, Dia’s decision to choose an electric car like the BMW iX is consistent with her eco-friendly image.
🚗 What Makes the BMW iX Special?
The BMW iX isn’t just any electric vehicle (EV). It represents the future of mobility, combining eco-conscious engineering with luxury and technology.
🔍 Key Highlights of the BMW iX:
| Feature | Description |
|---|---|
| Model | BMW iX xDrive40 (India) |
| Price (on-road) | Approx. ₹1.39 to ₹1.5 crore |
| Battery Pack | 76.6 kWh (usable capacity) |
| Range | 425 km (WLTP cycle) |
| Power Output | 326 hp and 630 Nm torque |
| Acceleration | 0-100 km/h in just 6.1 seconds |
| Charging Time | 10% to 80% in 31 mins with 150kW DC fast charger |
| Top Speed | 200 km/h (electronically limited) |
🧠 Why Did Dia Choose the BMW iX?
There are multiple reasons why the BMW iX fits perfectly with Dia Mirza’s personality and lifestyle:
✅ 1. Sustainability First
BMW uses recycled materials, natural leather tanning processes, and green energy during manufacturing. The vehicle is made with up to 50% secondary aluminum and 30% recycled plastics.
✅ 2. Zero Tailpipe Emissions
As a climate activist, choosing a zero-emission vehicle aligns with Dia’s mission to reduce her carbon footprint.
✅ 3. Luxury with Purpose
The BMW iX offers cutting-edge technology and comfort, allowing her to enjoy the luxury of a premium car while making a responsible choice.
✅ 4. Tech-Loaded Experience
From BMW’s iDrive 8 operating system, massive curved infotainment screen, to Level 2 ADAS features, the iX is futuristic in every sense.
🌿 Eco-Friendly Features That Stand Out
The BMW iX goes beyond just being an electric car—it incorporates sustainability into every inch of its design:
- Floor Mats from Recycled Fishing Nets
- Natural Leather Tanning Using Olive Leaf Extract
- 100% Renewable Energy in Production
- Low Carbon Aluminum and Cobalt Procurement
This makes it a model of ethical and conscious production, a significant draw for buyers like Dia Mirza.
👨👩👧👦 Celebrities Are Leading the EV Movement
Dia Mirza isn’t alone in switching to electric. Other Bollywood celebrities embracing the EV trend include:
- Shahid Kapoor – Porsche Taycan
- Riteish Deshmukh – Tesla Model X (imported)
- Mandira Bedi – MG ZS EV
- Nita Ambani – Mercedes EQS
This trend shows that electric is the new luxury, and celebrities are increasingly choosing sustainability over fossil-fuel-powered status symbols.
🏙️ EV Infrastructure in India: Is It Ready?
While metro cities like Mumbai, Delhi, and Bangalore are seeing an increase in EV charging stations, India still has some distance to cover. However, private initiatives and government policies are fast-tracking this.
Government Push:
- FAME II Subsidy for EV buyers
- State EV Policies (like Maharashtra’s EV plan)
- Tax Benefits under Section 80EEB on EV loans
Dia’s choice of the BMW iX also helps bring awareness to India’s budding EV ecosystem.
📸 The Internet Reacts: Fans Love It!
When the news broke that Dia Mirza bought the BMW iX, fans were quick to appreciate her for sticking to her sustainable values. The comment section was filled with messages like:
“Finally a celeb who lives what she preaches!”
“EV Queen of Bollywood 👑”
“Dia is beauty, brains, and now green tech on wheels!”
She was seen happily receiving delivery of her new ride, wearing a radiant smile—making it clear that this wasn’t just a car purchase but a statement of intent.
⚙️ How Does BMW iX Compare with Competitors?
In the premium EV category, the iX competes with:
| Car Model | Starting Price | Range (Approx) | Notable Feature |
|---|---|---|---|
| Mercedes EQC | ₹1.19 crore | 420 km | Smooth, luxury-focused |
| Audi e-Tron | ₹1.22 crore | 484 km | Sporty performance |
| Jaguar I-Pace | ₹1.21 crore | 470 km | Stylish and agile |
| BMW iX xDrive40 | ₹1.39 crore | 425 km | Best balance of tech + green appeal |
BMW iX shines in terms of sustainability, technology, and the emotional connect it brings for eco-conscious buyers like Dia Mirza.
📢 Final Thoughts: A Star Making a Responsible Choice
Dia Mirza’s decision to purchase the BMW iX is not just about luxury—it’s about sending a powerful message. In an era when the world is grappling with climate change and environmental concerns, every conscious action counts.
By choosing a clean, electric, and tech-forward SUV, Dia once again proves why she’s not just a star on screen but a true role model in life.
Would You Choose an EV Too?
The question isn’t whether electric cars are the future—it’s when you will make the switch. With options like BMW iX entering the Indian market, the future of mobility has arrived—and it’s electric.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
