Tata Motors has added a bold new avatar to its popular Safari SUV lineup with the launch of the Adventure X+ variant. Priced at ₹19.99 lakh (ex-showroom), the Adventure X+ is aimed at SUV lovers who want more than just urban comfort — it’s crafted for those who seek thrill, off-road readiness, and rugged appeal, without compromising on luxury or technology.
🔷 Positioning of the Adventure X+ Variant
Tata Safari has always been seen as a powerful, commanding SUV, and with this new X+ variant, Tata Motors is appealing directly to the adventurous spirit of Indian buyers. This model sits between the mid-range Adventure and the top-end variants, offering a balance of feature-rich offerings and rugged styling.
With a highly competitive price tag and a refreshed appearance, Tata aims to attract both existing Safari fans and new buyers considering vehicles like the Mahindra XUV700, MG Hector Plus, or Hyundai Alcazar.
🚘 What’s New in the Adventure X+ Variant?
1. Exclusive ‘Adventure’ Persona Styling
The X+ carries forward the distinctive “Adventure Persona” that Tata introduced earlier. This includes:
- Desert Khaki body colour
- Black contrast roof
- Charcoal grey front grille and accents
- Matte black cladding and badging
The result is a bold and outdoorsy visual identity that clearly sets it apart from the standard Safari variants.
2. Feature Enhancements in the X+
Tata didn’t stop at cosmetic upgrades. The Adventure X+ gets a feature boost, making it well-equipped for both city drives and long journeys.
Key Features Include:
- Panoramic sunroof
- 10.25-inch touchscreen infotainment system
- Wireless Apple CarPlay and Android Auto
- 12-speaker JBL sound system
- 360-degree camera with blind-spot detection
- Ventilated seats (Front & Rear)
- Six airbags and electronic stability control (ESC)
These features were earlier reserved for higher variants like the XZA+ and are now available at a lower price point with this rugged styling package.
🔧 Performance and Engine Specs
Under the hood, the Adventure X+ variant remains unchanged in terms of mechanical specifications. It is powered by the same 2.0-litre Kryotec diesel engine that produces:
- 170 PS of power
- 350 Nm of torque
The engine is mated to either a 6-speed manual or 6-speed torque converter automatic transmission, depending on the buyer’s preference.
Tata hasn’t added AWD yet to the Safari lineup, but the rugged look and high ground clearance still offer decent rough-road ability for most Indian terrains.
🛡️ Safety: A Strong Priority
Like all recent Tata vehicles, the Adventure X+ is built on the OMEGARC platform — derived from Land Rover’s D8 architecture. It brings solid build quality and impressive safety features.
Safety Highlights:
- 6 airbags standard
- Hill-hold and hill-descent control
- Electronic stability program (ESP)
- Traction control
- ISOFIX child-seat mounts
- Tyre pressure monitoring system (TPMS)
Tata has also improved the braking system with all-disc brakes across all wheels, adding to the SUV’s safety credentials.
🪑 Interior Comfort and Space
The interior of the Adventure X+ uses a dark Camo Green theme with earthy tan inserts, giving a unique outdoorsy vibe. The soft-touch dashboard, leatherette seats, and ambient lighting elevate the cabin experience.
Buyers can also opt for a 6-seater configuration with captain seats or stick to the more practical 7-seater layout.
The second-row seats offer excellent cushioning, ventilation, and plenty of legroom — a major reason why families prefer the Safari for long trips.
📊 Where Does It Stand in the Market?
With the Adventure X+ at ₹19.99 lakh, Tata is targeting customers who want:
- Adventure styling without paying for top-end tech like ADAS
- Feature-rich SUVs with strong road presence
- An alternative to the Mahindra Scorpio-N or XUV700
In this segment, value-for-money and road presence go hand-in-hand. The Safari Adventure X+ ticks both boxes confidently.
⚙️ Comparison With Closest Rivals
| Feature/Model | Tata Safari X+ | Mahindra XUV700 AX5 | MG Hector Plus Sharp | Hyundai Alcazar Signature |
|---|---|---|---|---|
| Price (approx) | ₹19.99 Lakh | ₹20.69 Lakh | ₹20.30 Lakh | ₹20.45 Lakh |
| Diesel Engine | Yes (2.0L) | Yes (2.2L) | Yes (2.0L) | Yes (1.5L) |
| Panoramic Sunroof | Yes | Yes | Yes | Yes |
| Ventilated Seats | Front & Rear | Front only | Front only | Front only |
| Infotainment Display | 10.25-inch | 10.25-inch | 14-inch | 10.25-inch |
| 360-Degree Camera | Yes | Optional | Yes | No |
As seen above, the Adventure X+ delivers great value — especially with unique design, powerful engine, and ventilated second-row seats (a rarity).
🏁 Final Thoughts
The Tata Safari Adventure X+ is a welcome addition to the already popular Safari range. It blends muscular design, a tech-rich cabin, and reliable diesel performance into a rugged package — ideal for both families and enthusiasts.
By pricing it at ₹19.99 lakh, Tata has smartly undercut rivals while delivering most of the features customers demand in the ₹20–22 lakh price bracket.
🔚 Who Should Buy It?
- Adventurous buyers who love road trips
- SUV enthusiasts who want bold styling
- Families looking for premium comfort at a smart price
With the Adventure X+, Tata continues to cement its position in India’s premium SUV segment, combining style, strength, and practicality.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
