MG Motor India has once again stirred the automotive market with a fresh round of pricing updates across its lineup. In a surprising move this August 2025, the premium MG Windsor MPV has seen a price hike, while two of the brand’s most popular models — the MG Hector and MG Astor — have received attractive price cuts. This pricing revision suggests a clear shift in MG’s market strategy, targeting broader segments while reinforcing its presence in the SUV category.
Let’s break down what this means for buyers, MG’s competition, and the future of the brand in India.
MG Windsor: Luxury Gets Pricier
The MG Windsor, launched earlier this year, entered India’s MPV segment with a focus on luxury, comfort, and advanced features. Positioned as a premium rival to vehicles like the Toyota Innova Hycross and Kia Carnival, the Windsor quickly gained attention for its spacious 7-seater layout, ADAS tech, dual-tone interiors, and panoramic sunroof.
However, MG has now increased the prices of the Windsor by approximately ₹40,000–₹65,000 across various trims, depending on the variant and features. Here’s why:
Why the Price Hike?
- High Demand: The Windsor is seeing solid bookings in the fleet and family buyer segments, especially in Tier 1 cities.
- Input Costs: Rising input and logistics costs are pushing up overall manufacturing expenses.
- Positioning: MG may be trying to reinforce Windsor’s premium status by creating a wider price gap between it and models like the Hector Plus.
Despite the hike, the Windsor continues to offer excellent value in terms of comfort and premium touches. Buyers who had already booked it before the price revision are expected to get the old rates, which makes early booking more rewarding.
MG Hector & Hector Plus: Mid-Size SUVs Turn More Accessible
The MG Hector has been one of the brand’s strongest performers since its debut in 2019. Now, in a bid to increase sales volumes in the competitive SUV segment, MG has reduced Hector’s prices by up to ₹35,000. This applies to select petrol and diesel variants, making it a more compelling option than before.
What’s Behind the Price Drop?
- Market Pressure: SUVs like Tata Harrier, Mahindra XUV700, Hyundai Creta, and Kia Seltos have tightened competition.
- Inventory Strategy: With updated models expected soon, MG may be clearing inventory or boosting volume before the festive season.
- Customer Demand: By slashing prices, MG aims to attract buyers who are price-conscious but want premium features.
The Hector already boasts a 14-inch infotainment display, Level 2 ADAS, ventilated seats, and voice commands in multiple Indian languages. With a price cut, it becomes an even more attractive choice for mid-size SUV buyers.
Hector Plus Variants Also Benefit
The 6-seater and 7-seater variants of the Hector Plus are also seeing slight price adjustments, especially in the Smart and Sharp trims. These trims are now better priced for buyers looking for a spacious family car with modern tech features.
MG Astor: A Smart Price Slash in the Compact SUV Segment
The MG Astor, MG’s answer to the Hyundai Creta and Kia Seltos in the compact SUV space, has also received a price reduction ranging between ₹20,000 and ₹30,000 across select trims.
This is particularly impactful because:
- The Astor already stood out with segment-first features like AI assistant, Level 2 ADAS, and digital driver display.
- With the new price drop, it becomes one of the most affordable feature-loaded compact SUVs in India.
- This move will likely appeal to younger urban customers and first-time SUV buyers who seek premium feel at a competitive price point.
With petrol engine options (1.5L NA and 1.3L turbo), multiple transmission choices (manual, CVT, and AT), and a bold design, the Astor is now more aggressively positioned to steal market share.
MG’s Strategy: A Balancing Act Between Luxury and Mass Market
MG’s latest price reshuffle shows how the brand is trying to balance its identity between a premium automaker and a mass-market disruptor.
Key Observations:
- Windsor’s Hike indicates MG’s confidence in its MPV offering and its appeal to premium buyers.
- Hector and Astor Discounts reflect a focus on increasing reach and competitiveness during a time when fuel prices and interest rates are impacting buyer sentiment.
Festive Season Prep?
With the festive season approaching (starting with Ganesh Chaturthi and extending till Diwali), this price update seems well-timed. Many automakers revise prices or offer limited-period deals during this period, and MG’s move could help boost showroom traffic and conversions.
Should You Buy Now or Wait?
If you’re considering an MG vehicle, this is the right time — especially for the Hector or Astor. Here’s a simple buyer breakdown:
✅ Buy MG Astor or Hector Now If:
- You’re looking for feature-rich SUVs under a tighter budget.
- You were planning to buy in the next 2–3 months.
- You want a better value before the festive rush.
⛔ Consider Waiting for Windsor If:
- You’re still unsure about the MPV segment.
- You’re expecting MG to add newer trims or features.
- You want to see how the market reacts post-hike.
Final Thoughts
MG Motor India is sending a strong signal to both customers and competitors: it is here to play across categories. While the Windsor continues to elevate the brand’s premium positioning, Hector and Astor remain key volume drivers. The latest pricing reshuffle reflects smart strategy in line with changing market dynamics.
With a mix of aggressive value and aspirational products, MG’s future lineup looks promising — and this pricing update might just be the push the brand needs to surge ahead in India’s ultra-competitive auto landscape.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
