MG Launches Affordable Electric Car with 230Km Range and Impressive Features for Budget Buyers

By Muskan Kumari

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MG Affordable Electric Car Launch

Electric cars are no longer just for the wealthy. MG Motor India has officially launched a budget-friendly electric car that offers 230Km of driving range on a single charge, making EV ownership more accessible to middle-class and budget-conscious buyers.

With rising fuel prices and growing environmental concerns, this launch comes as a much-needed relief for buyers who want the benefits of electric mobility without spending a fortune. MG aims to bridge the gap between affordability and premium technology with this new EV.


Design That Blends Style and Practicality

Despite being positioned as an affordable EV, MG has not compromised on style. The car’s exterior features a sleek, modern design that competes with higher-end models.

  • Front Fascia: Closed front grille for better aerodynamics, with signature MG badging.
  • Lighting: LED daytime running lights and projector headlamps.
  • Side Profile: Compact yet bold design, perfect for city driving.
  • Wheels: Stylish alloy wheels that enhance road presence.
  • Rear Design: Minimalistic tail section with LED tail lamps.

The compact size makes it easy to maneuver in crowded Indian streets, while the premium touches give it a classy appeal.


Comfortable and Feature-Packed Cabin

MG has ensured that even at an affordable price, buyers get a premium feel inside the car.

  • Seating: Comfortable fabric upholstery with ample legroom.
  • Infotainment: Touchscreen display with Android Auto & Apple CarPlay support.
  • Connectivity: MG’s connected car technology with real-time location, remote lock/unlock, and over-the-air updates.
  • Air Conditioning: Automatic climate control for comfort in all seasons.
  • Convenience: Multiple storage compartments and foldable rear seats for extra luggage space.

Performance and Range

This MG budget EV is designed for daily city commuting while still offering enough range for weekend trips.

  • Battery Pack: Around 25-30 kWh lithium-ion battery.
  • Range: Up to 230Km on a single charge.
  • Top Speed: ~100 km/h – ideal for safe city and highway driving.
  • Charging Time:
    • Fast Charging: 0–80% in about 1 hour.
    • Home Charging: Full charge in approx. 7–8 hours.

Safety Features for Peace of Mind

Even though it’s budget-friendly, MG hasn’t cut corners on safety.

  • Dual front airbags.
  • ABS with EBD for better braking control.
  • Rear parking sensors and camera.
  • Seat belt reminders.
  • Strong body structure for crash safety.

Affordability & Running Cost Advantage

The biggest highlight is its low cost of ownership. Electric cars have minimal moving parts compared to petrol or diesel vehicles, meaning reduced maintenance. Plus, charging at home costs significantly less than filling up a fuel tank.

  • Expected Price: ₹8–10 lakh (ex-showroom).
  • Running Cost: Approx. ₹1–1.5 per km compared to ₹7–10 per km for petrol cars.
  • Government Incentives: Buyers can also benefit from FAME-II subsidies and state EV incentives, further lowering the cost.

Why This MG EV is a Game-Changer

  1. Affordable Entry into EV Ownership – Makes electric mobility accessible for middle-class families.
  2. Practical Range – 230Km is more than enough for daily use.
  3. Premium Features at Low Price – Offers modern tech usually found in higher-end EVs.
  4. Eco-Friendly – Zero tailpipe emissions help reduce pollution.
  5. Low Running Costs – Big savings on fuel and maintenance over the years.

Final Verdict

MG has successfully challenged the notion that electric cars are only for the wealthy. This budget EV offers style, practicality, range, and affordability in one complete package.

For buyers who want to switch to electric mobility without breaking the bank, this MG EV could be the perfect solution. With government subsidies, lower running costs, and a feature-rich package, it has the potential to be one of the best-selling EVs in India’s budget segment.

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