In the world of automotive design, few names evoke as much excitement as BMW. Known for its precision engineering and performance pedigree, the German automaker has long dominated the luxury and sports sedan segments. But one curious gap remains in its lineup: a true M7. While Mercedes-Benz boasts the AMG S 63 and Audi offers the S8, BMW has never officially released a full-fledged M version of its flagship 7 Series. That’s where Kelsonik comes in—a digital artist whose renderings of the BMW Kelsonik Concept have sparked imaginations and reignited the conversation around what an M7 could be.
🎨 A Vision Brought to Life
Kelsonik’s renderings of the BMW Kelsonik Concept are nothing short of breathtaking. Though not an official BMW product, the concept blends the elegance of the 7 Series with the aggressive styling cues of the M division. The front fascia is bold and muscular, featuring a wide kidney grille flanked by sharp LED headlights and sculpted air intakes. The stance is low and wide, hinting at serious performance capabilities.
The rear design continues the theme with quad exhaust tips, a subtle diffuser, and sleek taillights that wrap around the body. The overall silhouette is aerodynamic yet imposing, making it clear that this is no ordinary luxury sedan—it’s a super sedan in every sense of the word.
⚡ Imagined Performance Specs
While the Kelsonik Concept is purely a digital creation, enthusiasts have speculated on what such a car might offer under the hood. The most likely candidate would be a plug-in hybrid V8 powertrain, similar to the one found in the upcoming 2025 BMW M5 (G90). That setup combines a twin-turbocharged V8 engine with an electric motor, delivering upwards of 700 horsepower and blistering acceleration.
Such a configuration would allow the Kelsonik M7 to compete directly with the AMG S 63 E Performance and offer a blend of raw power and electric efficiency. With BMW’s expertise in chassis tuning and dynamic handling, the Kelsonik Concept could theoretically deliver both luxury and track-ready performance.
🧠 Tech and Interior Innovation
Inside, the Kelsonik Concept imagines a cabin that’s both futuristic and opulent. Think expansive OLED displays, gesture controls, and ambient lighting that adapts to driving modes. The seats would be sculpted for comfort and support, wrapped in premium leather and Alcantara, with carbon fiber and brushed aluminum accents throughout.
Advanced driver assistance systems, autonomous driving capabilities, and AI-powered infotainment would be standard, reflecting BMW’s push toward intelligent mobility. The concept also hints at customizable digital dashboards and augmented reality navigation—features that are becoming increasingly common in high-end vehicles.
🌍 Why the M7 Still Matters
The absence of a true M7 in BMW’s lineup has long puzzled fans and critics alike. While the M760Li offered V12 power and M-inspired styling, it never quite reached the level of performance and exclusivity expected from a full M car. The Kelsonik Concept fills that void, at least in spirit, by showing what could be possible if BMW decided to go all-in on a super luxury sedan.
In a market where electrification and downsizing are becoming the norm, a plug-in hybrid M7 would strike a balance between tradition and innovation. It would cater to executives who want the comfort of a limousine with the thrill of a sports car—without sacrificing environmental responsibility.
🚗 The Power of Digital Design
Kelsonik’s work underscores the growing influence of digital artists in the automotive world. These creators often push boundaries that manufacturers hesitate to cross, offering bold visions that inspire both fans and engineers. While the Kelsonik Concept may never roll off a production line, it serves as a powerful reminder of what’s possible when imagination meets engineering.
BMW has a history of turning concept dreams into reality—just look at the Vision M NEXT or the i8. If the response to the Kelsonik Concept is any indication, there’s a strong appetite for a super sedan that blends luxury, performance, and electrification.
🏁 Final Thoughts: A Dream Worth Building
The BMW Kelsonik Concept is more than just a set of renderings—it’s a challenge to BMW to fill a long-standing gap in its M lineup. With the automotive world shifting toward electrified performance, now is the perfect time to introduce a flagship M7 that embodies the brand’s core values: precision, power, and innovation.
Whether or not BMW takes the leap, Kelsonik’s vision has already made an impact. It’s a digital dream that dares to ask, “What if?”—and in doing so, it brings us one step closer to a future where luxury and performance coexist in perfect harmony.

Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.