Throttle Meets Click: Jawa Yezdi Motorcycles Hit Amazon’s Fast Lane

In a bold move that blends vintage charm with modern convenience, Jawa Yezdi Motorcycles has officially launched its lineup on Amazon India. This marks a significant milestone in the evolution of motorcycle retail, bringing the roar of classic engines to the fingertips of digital-first buyers. After a successful debut on Flipkart in October 2024, the brand now expands its e-commerce footprint to Amazon, covering over 40 cities and aiming for 100+ during the festive season.

🚀 A New Era of Motorcycle Shopping

Gone are the days when buying a motorcycle meant multiple showroom visits, paperwork marathons, and long waits. Jawa Yezdi’s partnership with Amazon redefines the buying experience, allowing customers to browse, select, and initiate purchases entirely online. The process is streamlined: pay the ex-showroom price on Amazon, confirm the booking with an authorized dealer, complete the on-road payment, and ride home your new machine after registration and insurance.

This digital-first approach is not just about convenience—it’s about meeting the expectations of a new generation of riders. As Sharad Agarwal, Chief Business Officer at Classic Legends, aptly puts it: “If our young consumers can book holidays or buy cars online, they should be able to own a Jawa or Yezdi the same way”.

🛒 What’s in the Amazon Garage?

Amazon now features a wide range of Jawa and Yezdi motorcycles, including:

• Jawa 350
• Jawa 42
• Jawa 42 FJ
• Jawa 42 Bobber
• Jawa Perak
• Yezdi Adventure (Single Headlight)
• Yezdi Scrambler (exclusive to Amazon)

These models cater to a variety of riding styles—from the laid-back cruiser to the rugged adventurer. Whether you’re drawn to the retro aesthetics of the Perak or the off-road spirit of the Scrambler, there’s something for every kind of rider.

💸 Festive Offers That Sweeten the Deal

To celebrate the launch, Amazon is rolling out attractive festive benefits. Prime members using Amazon Pay ICICI co-branded credit cards can enjoy a 5% cashback. Flipkart, meanwhile, offers 24-month no-cost EMIs and up to ₹4,000 cashback on select credit cards. Both platforms also provide exclusive motorcycle finance and insurance options, making ownership more accessible than ever.

These offers are more than just discounts—they’re part of a broader strategy to make premium motorcycles attainable for a wider audience. With the festive season in full swing, the timing couldn’t be better.

🛠️ Backed by Robust After-Sales Support

Jawa Yezdi isn’t just innovating in sales—it’s setting benchmarks in after-sales service too. The brand’s Ownership Assurance Programme includes:

• 4-year/50,000 km standard warranty (extendable to six years)
• Two-year anytime warranty within six years of ownership
• One-year complimentary roadside assistance, extendable up to eight years
• Five-year AMC package for hassle-free servicing

With over 450 touchpoints across India, customers can rest assured that their motorcycles are supported by a strong service network, regardless of whether they buy online or offline.

🌐 Why This Matters for the Industry

Jawa Yezdi’s move to e-commerce isn’t just a brand strategy—it’s a signal to the entire automotive industry. By pioneering the online sale of premium 350cc motorcycles, the company is reshaping consumer expectations and setting a precedent for others to follow.

The success of their Flipkart launch, which saw record-breaking conversion rates, proved that the appetite for online motorcycle shopping is real. Expanding to Amazon amplifies this reach, tapping into a broader customer base and reinforcing the brand’s commitment to innovation.

📍 Where You Can Buy

Currently, over 40 dealers in 30+ cities are live on Amazon and Flipkart, with the network expected to grow rapidly. States covered include Karnataka, Tamil Nadu, Telangana, Rajasthan, Uttar Pradesh, Haryana, Punjab, Jammu & Kashmir, Uttarakhand, West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam, Manipur, Maharashtra, and Gujarat.

🏁 Final Thoughts

Jawa Yezdi’s arrival on Amazon is more than a retail expansion—it’s a cultural shift. It brings the legacy of iconic motorcycles into the digital age, making it easier than ever for enthusiasts to own a piece of history. With seamless online booking, robust after-sales support, and exciting festive offers, the brand is revving up for a future where throttle meets click.

So, if you’ve been dreaming of cruising on a Jawa or conquering trails on a Yezdi, now’s the time to make that dream a reality—without ever leaving your couch.