July 2025 turned out to be another stellar month for Mahindra & Mahindra, as the automaker recorded impressive year-on-year growth driven by its SUV dominance and increasing traction in the electric vehicle (EV) space. The latest sales data shows how traditional bestsellers like the Scorpio, Thar, and XUV700 continue to rule the charts, while the company’s new-generation electric SUVs—BE 6 and XEV 9e—are making their presence felt in a big way.
Mahindra’s Overall Performance in July 2025
In total, Mahindra sold 83,691 vehicles in July 2025, representing a 26% growth compared to July 2024. Domestic SUV sales alone crossed 49,800 units, supported by healthy export numbers and strong demand in commercial and three-wheeler segments.
This robust growth came despite the competitive SUV market, proving Mahindra’s strong product-market fit and the loyalty its popular models command.
Scorpio Continues to Rule the SUV Segment
The Scorpio, particularly the Scorpio-N, has been Mahindra’s star performer for months—and July 2025 was no exception.
- Scorpio-N Sales: 12,933 units in July, up 16.6% YoY and 7.7% MoM compared to June 2025.
- The model’s rugged appeal, powerful engines, and SUV stance have kept it ahead in the mid-size SUV category.
Both urban buyers and rural markets have embraced the Scorpio-N, making it one of Mahindra’s most consistent volume drivers.
Thar Shows Exceptional Growth
The Mahindra Thar experienced one of the highest year-on-year jumps across the portfolio:
- Diesel Thar: 8,880 units sold, a massive 114% YoY growth and a 2.4% rise from June 2025.
- Petrol Thar: 965 units sold, nearly triple compared to the same month last year.
This surge is credited to the Thar’s off-road capabilities, lifestyle appeal, and broader acceptance as a daily driver, especially after the introduction of the 5-door version.
XUV700 Maintains Strong Sales Despite YoY Dip in Petrol Variants
The XUV700 continued its stronghold in the premium SUV segment.
- Diesel XUV700: 5,349 units sold in July, up 12.1% MoM but down slightly 6% YoY.
- Petrol XUV700: 1,705 units sold, showing 19.2% MoM growth, though still 17.9% lower YoY.
The petrol variant’s decline compared to last year might be due to a consumer shift toward diesel powertrains for their longer range and efficiency in this segment.
Bolero, XUV 3XO, and Other Key Models
While Scorpio, Thar, and XUV700 lead in visibility, Mahindra’s Bolero continues to be a workhorse, selling 7,513 units—up 8.4% YoY and holding steady compared to June.
The XUV 3XO, including both petrol and diesel variants, contributed significantly to sales, especially after recent variant updates. The low-volume Marazzo surprised with 176 units, up from just 14 a year earlier.
Electric SUVs: BE 6 and XEV 9e Gaining Momentum
Mahindra’s push into EVs is starting to bear fruit. The BE 6 and XEV 9e together recorded 4,008 units in July 2025, almost matching June’s 4,011 units despite a competitive EV market.
From January to July 2025, the duo has sold 23,078 units, which is 6.57% of Mahindra’s total SUV sales for the period. This indicates that Mahindra’s EV portfolio is steadily carving out its niche.
Commercial Vehicles and Three-Wheelers on the Rise
Beyond SUVs, Mahindra’s commercial vehicle segment sold 21,571 units in July, supported by demand in light commercial vehicles (LCVs) between 2T–3.5T and heavier segments.
Meanwhile, the three-wheeler segment saw explosive growth, selling 9,475 units, a 164% YoY increase—a reflection of Mahindra’s success in electric last-mile mobility solutions.
Export Growth Adds to Momentum
Mahindra shipped 2,774 vehicles overseas in July 2025, an 83% YoY increase. Growing exports underline Mahindra’s rising acceptance in international markets, particularly for SUVs and EV models.
Why Mahindra’s Strategy is Working
Mahindra’s July 2025 sales success can be attributed to several strategic moves:
- Strong Core Line-up: Models like the Scorpio-N, Thar, and XUV700 cater to different buyer segments, from rural markets to urban families.
- EV Entry at the Right Time: The BE 6 and XEV 9e have arrived at a moment when Indian EV adoption is growing rapidly.
- Product Refreshes: Regular updates, variant introductions, and cosmetic tweaks keep the lineup fresh.
- Market Segmentation: Mahindra maintains strongholds in lifestyle SUVs, premium family SUVs, rugged utility vehicles, and commercial vehicles—spreading risk across categories.
Challenges and the Road Ahead
Despite the strong July performance, Mahindra will need to keep an eye on:
- EV Competition: As more automakers introduce EV SUVs, differentiation in design, range, and charging infrastructure will be critical.
- Supply Chain Management: Sustaining high production volumes without delays will be key for festive season demand.
- Balancing Diesel and Petrol Demand: With changing fuel policies, Mahindra must ensure both petrol and diesel models remain competitive.
Looking ahead, the festive season could further boost sales, especially with the expected launch of more BE series EVs and updated versions of existing SUVs.
Conclusion
Mahindra’s July 2025 sales report reflects a company firing on all cylinders—dominance in SUVs, a solid EV entry, growth in commercial and three-wheeler segments, and expanding exports. If this momentum continues, Mahindra could set new benchmarks in both ICE and electric mobility in the coming quarters.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
