Mahindra’s legendary off-roader, the Thar, just got a major style boost with the launch of the Thar Roxx Edition. Already a fan favorite for its ruggedness, 4×4 capabilities, and iconic looks, the Thar now arrives in a refreshed avatar that turns heads both on and off the road.
The Thar Roxx Edition offers more than just visual flair — it represents a bold move by Mahindra to tap into the lifestyle SUV segment even deeper. With dual-tone paint schemes, stylish interior tweaks, and premium design elements, this special edition brings sophistication to the rugged Thar DNA.
Let’s break down everything you need to know about the Thar Roxx, from design upgrades to feature enhancements and expected impact on the Indian SUV market.
🚙 What is the Mahindra Thar Roxx Edition?
The Roxx Edition is a cosmetically enhanced version of the standard Mahindra Thar, designed to offer a more premium and visually striking alternative. It retains the Thar’s legendary mechanical configuration and off-road prowess but adds stylistic enhancements aimed at urban adventurers and younger buyers.
This edition is available on the LX Hard Top variants, and the focus is entirely on aesthetic upgrades and custom design touches — no major mechanical changes have been introduced.
🎨 Exterior Design: Dual-Tone Drama
The most noticeable change in the Thar Roxx Edition is its dual-tone paint job that adds a luxurious touch to its otherwise rugged demeanor. While the standard Thar comes in monotone finishes, the Roxx Edition offers a sleek black roof combined with bright body colors for a more dynamic appearance.
Key Exterior Features:
- Dual-tone paint finish (black roof with red, white, or silver body)
- Custom ROXX body decals and graphics
- Gloss black alloy wheels
- Redesigned front and rear bumpers
- Blacked-out grille, ORVMs, and fender flares
- Side cladding with “ROXX” badging
- Optional front skid plate for an aggressive look
This styling makes the Thar look more premium and road-ready for city life, while still looking tough enough to go off-road.
🛋️ Interior Enhancements: Rugged Meets Refined
Step inside the Thar Roxx, and you’ll notice subtle but effective upgrades. The interior now blends sporty aesthetics with premium touches, making it more comfortable and visually appealing for daily driving.
Interior Highlights:
- Dual-tone dashboard (black with silver or red inserts)
- Custom ROXX seat covers with contrast stitching
- Piano black finish on AC vents, gear lever, and door handles
- Ambient footwell lighting for added flair
- Enhanced roof liner insulation for quieter cabin experience
- Thicker floor mats with anti-slip textures
- “ROXX” monogram on dashboard and seatbacks
These interior modifications elevate the comfort level while giving the cabin a more personalized and exclusive feel.
🔧 Mechanical Setup: No Changes, Still a Beast
Under the hood, the Thar Roxx Edition retains the same engine and drivetrain options as the standard Thar. That means buyers get the choice of petrol and diesel engines, along with 4×4 capabilities.
Engine Options:
- 2.0L mStallion Turbo Petrol
- Power: 150 bhp | Torque: 320 Nm
- Available with 6-speed manual & automatic
- 2.2L mHawk Diesel
- Power: 130 bhp | Torque: 300 Nm
- Available with 6-speed manual & automatic
Both engines are BS6-compliant and offer excellent torque for off-roading, highway cruising, and city driving alike.
The mechanical 4×4 system with a low-range gearbox, brake-locking differential, and robust suspension setup remains unchanged — ensuring that performance lovers aren’t left out.
🛡️ Safety Features
Just like the standard Thar, the Roxx Edition comes with a comprehensive safety package, including:
- Dual airbags
- ABS with EBD
- ESP with rollover mitigation
- Hill hold and hill descent control
- Rear parking sensors
- ISOFIX child seat mounts
- Built-in roll cage and side impact protection
Mahindra has ensured that while the Thar gets more stylish, its safety credentials remain rock solid.
📱 Infotainment and Connectivity
The Thar Roxx is loaded with a 7-inch touchscreen infotainment system, powered by Mahindra’s proprietary UI and offering:
- Apple CarPlay and Android Auto
- Navigation and off-road statistics display
- Custom “ROXX” startup screen and themes
- USB ports and Bluetooth connectivity
- Voice command support
The addition of a custom UI theme exclusive to the Roxx Edition enhances the personalization angle further.
🪙 Pricing and Positioning
The Mahindra Thar Roxx Edition is expected to be priced slightly above the regular LX variants. The additional cost covers the custom paint job, accessories, and exclusive badging.
Expected Price Range (Ex-showroom):
- ₹15.50 lakh – ₹17.20 lakh
It offers a great value proposition for buyers looking to stand out in a sea of SUVs without compromising on the iconic Thar DNA.
🧍♂️ Who Is It For?
The Thar Roxx Edition targets young buyers, urban explorers, and enthusiasts who:
- Love the Thar’s off-road image but also want city appeal
- Prefer a distinct, eye-catching design
- Want their vehicle to reflect their lifestyle and personality
With its blend of aggression and elegance, it’s perfect for weekend warriors and weekday commuters alike.
🔚 Conclusion: The Thar Gets a Stylish Upgrade
The Mahindra Thar Roxx Edition is not just a cosmetic makeover — it’s a style statement. Mahindra has understood that today’s SUV buyer wants performance with presence, and the Roxx Edition delivers exactly that.
With its dual-tone exterior, premium interior tweaks, and bold attitude, this special edition breathes new life into the Thar without altering its DNA. It’s ideal for those who love adventure but want to do it in style.
For buyers who were already sold on the Thar’s capabilities but wished it looked more “refined,” the Roxx Edition is the perfect answer.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
