The Mahindra Thar has long stood as an icon in India’s SUV landscape, known for its raw power, ruggedness, and unbeatable off-road capability. With the latest addition, the Mahindra Thar Roxx MX1, the brand aims to deliver a more stylish, adventure-ready variant at an attractive price point of ₹14 lakh (ex-showroom). Let’s dive deep into what makes the Thar Roxx MX1 special and why it’s gaining attention from off-road enthusiasts and urban thrill-seekers alike.
What is the Thar Roxx MX1?
The Thar Roxx MX1 is a new special edition variant of the standard Thar, focused on rugged design upgrades and exclusive visual enhancements rather than mechanical changes. It’s based on the MX1 trim, one of the entry-level versions of the Thar lineup, making it accessible to buyers who want a bold off-road look without pushing into the higher LX or 4×4 variants’ price range.
Key Highlights at a Glance:
- Price: ₹14 lakh (ex-showroom)
- Platform: Based on the Thar MX1 RWD variant
- Engine Options: 2.0L Turbo Petrol / 1.5L Diesel
- Drive Type: Rear-Wheel Drive (RWD)
- Design Upgrades: ROXX decals, custom alloy wheels, roof-mounted lights, rugged bumpers
- Audience: Adventure seekers, young SUV buyers, lifestyle vehicle lovers
Design: Rugged Yet Youthful
Mahindra has clearly aimed to grab eyeballs with the Thar Roxx MX1’s muscular stance and off-road-ready looks. While mechanically similar to the MX1, the Roxx version brings a host of cosmetic upgrades that transform the SUV’s personality.
Key Exterior Features:
- ROXX Body Graphics: Bold “ROXX” branding runs across the bonnet and side panels, giving it a distinct identity.
- Custom Alloy Wheels: The blacked-out alloy wheels paired with chunkier tyres enhance the aggressive look.
- Roof-Mounted Lights: Dual auxiliary lights mounted on the roof give it a rally-inspired feel.
- Black Front and Rear Bumpers: Adds to the tough aesthetic and improves approach/departure angles visually.
- Snorkel (Optional): Emphasizes the SUV’s water-wading potential for off-road situations.
The overall styling is aggressive, urban, and purposeful. The Roxx MX1 is made for those who want their Thar to look battle-ready right out of the showroom floor.
Interior and Comfort Features
Since the Roxx MX1 is based on the MX1 trim, it does come with some functional limitations compared to higher-end variants. However, it still offers practical, comfortable interiors for everyday usability.
Cabin Features:
- Fabric Seats with ROXX Stitching
- Manual AC
- 2-DIN Audio System
- Front Power Windows
- Digital MID Instrument Cluster
The rugged interior is perfect for users who don’t mind a minimalist, washable cabin environment – ideal for off-roading or beach runs.
Engine and Performance Options
Buyers have the option to choose between two tried-and-tested Mahindra powertrains:
- 2.0L mStallion Turbo Petrol – 150 bhp and 320 Nm torque
- 1.5L Turbo Diesel – 117 bhp and 300 Nm torque
Both variants come with a 6-speed manual transmission and are RWD only, keeping the price in check. While this may limit hardcore off-road capability compared to the 4×4 Thar, the RWD layout is still suitable for sand dunes, trails, and mild adventure routes.
Who Should Buy the Thar Roxx MX1?
This version is tailored for enthusiasts who crave style and road presence without necessarily needing a 4×4 drivetrain. Whether you’re driving in the city or planning light off-road adventures, the Roxx MX1 gives you that rugged charm and SUV dominance.
Ideal For:
- Young professionals and college-goers seeking a bold SUV
- People who love road trips and light adventure getaways
- Buyers looking for a budget-friendly Thar with premium looks
- Enthusiasts who want to customize their vehicle further
Pros and Cons
Pros:
- Bold and aggressive exterior styling
- Affordable price compared to top-end Thar variants
- Reliable Mahindra engine options
- Strong road presence and brand value
- Ideal for personalization and custom upgrades
Cons:
- No 4×4 option, limiting true off-road capabilities
- Basic interior with minimal features
- Lacks touchscreen infotainment and rear AC vents
- Still a two-door layout, which may not appeal to family buyers
How It Stacks Against Competition
The Thar Roxx MX1 is a niche lifestyle vehicle, and though it may not compete directly with mass-market compact SUVs like the Hyundai Creta or Kia Sonet in terms of features, it delivers where it matters—presence, purpose, and identity.
It mainly competes with:
- Force Gurkha (more off-road focused, less refined)
- Maruti Suzuki Jimny (4-door but less rugged in appeal)
Still, in the RWD lifestyle SUV category, Thar Roxx MX1 reigns supreme due to its heritage, street credibility, and aggressive pricing.
Final Verdict: Should You Buy?
If you’re in the market for a head-turning SUV under ₹15 lakh that offers great driving posture, strong performance, and an off-road-ready look, the Mahindra Thar Roxx MX1 is an excellent buy. It may not be a hardcore off-roader, but it checks all the boxes for style, practicality, and adventure appeal.
Whether it’s for beach drives, weekend hill trips, or just showing up in style in city traffic, this variant brings solid value and a bold attitude. For those who prioritize aesthetics and don’t necessarily need 4×4 capabilities, the Roxx MX1 is a smart, budget-friendly entry into the Thar family.

Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.