The electric vehicle (EV) revolution in India is gaining serious momentum — and MG Motor India is riding that wave with confidence. One of their most impressive success stories comes in the form of the MG Windsor EV, a stylish and practical electric SUV that’s making big noise in the market. According to the latest sales data, MG has sold over 110 Windsor EVs per day for the past eight months, totaling approximately 26,000 units.
In this blog, we break down what makes the MG Windsor EV so successful, its features, pricing strategy, customer appeal, and what this means for the future of electric mobility in India.
🚗 MG Windsor EV: A Quick Overview
The MG Windsor EV is a mid-size electric SUV that combines style, range, practicality, and affordability — a rare mix in the Indian EV market. With futuristic design, premium features, and a strong brand reputation, it appeals to both city commuters and environmentally conscious buyers.
📊 The Numbers Speak: 110 Units Per Day!
Selling 110 electric vehicles every single day is no small feat, especially in a country where ICE (internal combustion engine) vehicles still dominate. Over a period of 8 months, MG managed to:
- Sell 26,000+ Windsor EVs
- Maintain steady monthly demand despite competition
- Retain customer satisfaction through reliable after-sales service and accessible EV infrastructure
This shows a strong demand not just for electric mobility — but for MG’s specific EV offering, proving the Windsor isn’t just a trend; it’s a smart, mainstream choice.
🔋 Key Features That Drive the Windsor EV’s Popularity
So what makes the MG Windsor EV so appealing? It’s a mix of performance, features, and value that clicks with Indian consumers.
🧩 1. Impressive Range
- Comes with two battery options: 40 kWh and 50.3 kWh
- Claimed range of 300 to 420 km on a single charge
- Ideal for both daily city use and weekend getaways
⚡ 2. Fast Charging Capabilities
- Supports DC fast charging (0–80% in under 60 minutes)
- Also supports AC home charging with a standard wall box unit
- Compatible with MG’s fast-charging network across India
🖥️ 3. Advanced Tech
- 10.1-inch touchscreen infotainment system
- Wireless Android Auto & Apple CarPlay
- Voice assistant & AI-enabled features
- Over-the-air (OTA) updates and i-SMART connected car technology
🔐 4. Safety First
- 6 airbags, ABS with EBD, hill-hold control
- Rear parking camera and sensors
- Electronic Stability Control (ESC)
- 5-star safety rating (Global NCAP tested)
🎨 5. Stylish Yet Functional Design
- Bold LED DRLs, dual-tone alloys, and a sleek profile
- Spacious boot and premium cabin with leatherette upholstery
- Panoramic sunroof and ventilated seats in top trims
💰 Competitive Pricing Strategy
MG understood the importance of pricing in the Indian EV space. The Windsor EV is positioned as a value-packed electric SUV, competing directly with Tata Nexon EV and Mahindra XUV400.
MG Windsor EV Price Range (Ex-Showroom):
- Base variant: ₹15.99 lakh
- Mid variant: ₹17.49 lakh
- Top variant: ₹19.99 lakh
With the FAME II subsidy and state-level incentives in places like Delhi, Gujarat, and Maharashtra, the on-road price can drop significantly — making it an attractive deal for early EV adopters.
🌐 Sales Strategy That Worked
MG Motor India has carefully designed its EV sales ecosystem, which played a big role in Windsor EV’s success:
- Pan-India EV Dealer Network
MG has expanded its EV dealerships across 200+ cities with trained EV professionals. - Test Drive Confidence
MG encourages test drives and home visits for EVs, improving customer trust and experience. - Easy Financing Options
MG tied up with major banks and NBFCs to provide attractive EV loan options with minimal interest. - Subscription & Leasing Plans
Monthly subscription and corporate leasing options made Windsor EV accessible even to non-buyers.
🔧 After-Sales Support & EV Infrastructure
EV customers often worry about servicing and charging access. MG has addressed both:
- 8-year / 1,60,000 km battery warranty
- Roadside assistance and mobile service vans
- Charging station tie-ups with companies like Fortum and Tata Power
- In-home charger installation with purchase
The brand also offers a mobile app to locate charging stations, book service appointments, and monitor vehicle health remotely.
⚔️ Competition Check: How Windsor EV Stands Out
Compared with rivals:
| Feature | MG Windsor EV | Tata Nexon EV | Mahindra XUV400 |
|---|---|---|---|
| Claimed Range (km) | 420 (top variant) | 465 (LR variant) | 456 |
| Price Range | ₹15.99–₹19.99 L | ₹14.74–₹19.94 L | ₹15.49–₹19.39 L |
| Infotainment | 10.1-inch, OTA | 10.25-inch | 7-inch |
| Battery Warranty | 8 years / 1.6L km | 8 years / 1.6L km | 8 years / 1.5L km |
| Design Appeal | Futuristic & Urban | Sporty & Compact | Bold but Conventional |
While each model has its strengths, MG’s focus on design, technology, and overall customer experience gives it a definitive edge.
🌍 EV Adoption in India – What Windsor EV’s Success Signals
The fact that MG is selling 110 Windsor EVs per day indicates:
- Rising consumer confidence in EVs
- Improved charging infrastructure
- Growing acceptance of premium electric cars
- India’s EV transition is no longer limited to two-wheelers or budget cars
It also showcases that urban and semi-urban buyers are now actively choosing EVs for their running cost savings and clean energy appeal.
📅 What’s Next for MG EV Line-up?
MG is reportedly working on:
- Windsor EV facelift or long-range version
- Smaller electric crossover under ₹12 lakh
- Plug-in hybrid variant for Windsor
- Expansion of charging ecosystem across Tier-2 and Tier-3 cities
This signals MG’s intent to be a long-term EV player in India.
✅ Final Thoughts
The MG Windsor EV’s record-breaking performance in just 8 months is a testament to the brand’s understanding of the Indian EV market. With daily sales of 110 units, customer satisfaction, and strong after-sales support, MG is setting new benchmarks.
As we move closer to 2030 — India’s clean mobility milestone — models like Windsor EV are leading the charge. If you’re in the market for a smart, sustainable, and stylish SUV, the MG Windsor EV deserves to be at the top of your list.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
