Montra Electric has unveiled its next-generation Super Auto, priced at ₹3.79 lakh (ex-showroom, post-subsidy), promising a major leap in performance, comfort, and technology for India’s electric three-wheeler market. With a focus on last-mile passenger mobility and a heartfelt tribute to auto-rickshaw drivers, this launch marks a significant milestone in clean urban transportation.
Built with Respect: “Aap Ke Liye – Izzat Se”
Montra Electric, a clean mobility brand under the Murugappa Group, has launched the new Super Auto under the campaign “Aap Ke Liye – Izzat Se” (Built with Respect for You). This initiative honors the resilience and dedication of India’s auto-rickshaw drivers, positioning the Super Auto not just as a vehicle, but as a symbol of dignity and progress.
The campaign reflects Montra’s commitment to empowering drivers with a product that enhances their livelihood while contributing to sustainable urban mobility. It’s a thoughtful blend of engineering and empathy, designed to elevate the everyday experience of those who keep India’s cities moving.
Performance and Range
The new Super Auto boasts an on-road range of up to 160 km per charge, making it one of the most capable electric three-wheelers in its class. This extended range ensures fewer charging stops and more productive hours on the road—an essential feature for drivers who rely on their vehicles for daily income.
The vehicle’s powertrain has been optimized for both city traffic and longer routes, offering a smooth and efficient ride. While specific motor specs haven’t been disclosed, Montra Electric emphasizes improved torque delivery and energy efficiency.
Safety and Comfort Upgrades
Montra has made significant strides in enhancing the Super Auto’s safety and comfort. Key upgrades include:
- LED headlamps for superior visibility and road presence
- Radial tubeless tyres that improve grip, stability, and reduce maintenance
- Re-engineered suspension system for smoother rides across varied road conditions
These features not only improve passenger comfort but also reduce driver fatigue, making long shifts more manageable and less physically taxing.
Smart Connectivity with “One Montra Electric” Platform
One of the standout innovations in the new Super Auto is Montra’s proprietary “One Montra Electric” (1M) connected platform. This smart system offers:
- Real-time vehicle performance tracking
- Access to nearby charging stations
- Digital tools for route planning and diagnostics
This connectivity empowers drivers with data-driven insights, helping them optimize routes, monitor vehicle health, and reduce downtime. It’s a step toward smarter, more efficient fleet management for individual operators and aggregators alike.
Design and Variants
The Super Auto is available in White, Blue, and Green, along with a striking Black Edition that features dynamic decals and a premium finish. The design balances rugged utility with modern aesthetics, appealing to both traditional drivers and younger entrepreneurs entering the mobility space.
Inside, the cabin has been refined for better ergonomics, with intuitive controls and ample legroom. The seating layout remains familiar, ensuring ease of use for seasoned drivers while offering a more comfortable experience for passengers.
Market Impact and Availability
Montra Electric’s Super Auto is already supported by a robust 3S network (Sales, Service, Spares) across 120+ markets, with over 13,000 vehicles currently in operation. This extensive footprint ensures that buyers have access to reliable after-sales support and spare parts, which is crucial for commercial viability.
By maintaining the same price point as its predecessor while introducing significant upgrades, Montra Electric is positioning the Super Auto as a high-value proposition in the competitive electric three-wheeler segment.
Final Thoughts
The launch of the Montra Super Auto is more than just a product release—it’s a cultural and technological shift. By combining thoughtful design, advanced connectivity, and a deep respect for the driver community, Montra Electric is setting a new benchmark for what electric three-wheelers can be.
As urban India continues to embrace clean mobility, vehicles like the Super Auto will play a pivotal role in shaping the future of transportation. Whether you’re a fleet operator, a solo driver, or a city planner, this launch signals a promising direction for sustainable, dignified, and efficient urban travel.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
