Tata Motors has set the Indian automobile market abuzz with the release of its new TVC (Television Commercial) for the much-awaited Tata Harrier.ev — the electric avatar of the iconic Harrier SUV. The TVC highlights everything that makes this vehicle a game-changer: futuristic design, sustainable mobility, and cutting-edge technology.
If you’re a fan of electric vehicles or looking to upgrade to a smart, eco-friendly SUV, this detailed breakdown of the Harrier.ev’s new-age features revealed in the TVC is just what you need.
⚡ What is Tata Harrier.ev?
The Tata Harrier.ev is the electric version of the Harrier SUV, developed under Tata’s Gen-2 EV architecture. It combines the robust look of the original Harrier with an all-electric powertrain, premium interiors, and smart digital features. Built to compete with global EV standards, the Harrier.ev is not just a vehicle—it’s a vision of India’s electric future.
🎥 TVC Overview – A Glimpse into the Future
The recently launched TVC for the Harrier.ev is sleek, cinematic, and inspiring. It opens with dramatic visuals of the SUV gliding through modern cityscapes and natural terrains — a clear signal that the Harrier.ev is built for both adventure and everyday luxury.
The ad focuses on three key pillars:
- Bold Design Evolution
- Advanced Digital Interface
- Eco-Conscious Engineering
Let’s explore each of these themes and how Tata has translated them into reality through the Harrier.ev.
🔍 Key Features Highlighted in the Tata Harrier.ev TVC
1. All-Electric Powertrain
The heart of the Harrier.ev is its electric powertrain based on Tata’s Gen-2 EV platform, promising:
- Long range: Expected up to 500 km on a single charge
- Dual motor (AWD) configuration for powerful performance
- Fast charging: 0–80% in under 45 minutes
The TVC shows smooth acceleration and whisper-quiet operation — hallmarks of a well-tuned electric vehicle.
2. Futuristic Exterior Design
Tata Motors has gone the extra mile in reimagining the Harrier.ev’s look:
- LED Light Bar across the front grille
- Aerodynamic body lines
- EV-specific blue highlights
- Connected tail lamps
The vehicle is muscular yet sleek, giving it a presence that’s both aggressive and elegant — perfectly suited for urban elites and EV lovers.
3. Digital Cockpit & 12.3-Inch Infotainment Display
The cabin, as shown in the TVC, is pure tech luxury. The Harrier.ev comes with:
- A massive 12.3-inch touchscreen infotainment system
- Full-digital instrument cluster
- Touch-enabled climate control panel
- Alexa & Google voice integration
- Over-the-air (OTA) updates
Tata has clearly focused on creating a “smartphone-on-wheels” experience.
4. ADAS (Advanced Driver Assistance Systems)
One of the major highlights in the TVC is the introduction of Level-2 ADAS features, including:
- Adaptive cruise control
- Lane-keeping assist
- Emergency braking
- Blind spot detection
- Rear cross-traffic alert
These features are designed to enhance safety and give drivers more confidence on highways and in heavy traffic.
5. Sustainable and Eco-Friendly Materials
The TVC subtly emphasizes Tata’s shift toward sustainable luxury. The interiors are designed using:
- Vegan leather upholstery
- Recycled dashboard panels
- Energy-efficient ambient lighting
This shift positions the Harrier.ev as more than just a car — it’s a statement of conscious living.
6. Connected Car Technology (iRA 2.0)
The new and improved iRA 2.0 tech suite in the Harrier.ev includes:
- Real-time vehicle tracking
- Remote climate control
- Geo-fencing
- Remote diagnostics
- Personalized driving analytics
The TVC showcases how the car responds to commands from a smartphone app, bridging the gap between man and machine.
🚙 Tata Harrier.ev – What Makes It Stand Out?
- First fully electric SUV in Tata’s premium segment
- Combines raw performance with refined luxury
- Caters to eco-conscious urban families and professionals
- Built on Indian roads, for Indian conditions
- Offers premium experience without the premium price of global competitors
📝 Expected Launch and Price
While the official price hasn’t been revealed, experts expect the Harrier.ev to be priced between ₹30 to ₹35 lakhs (ex-showroom). The launch is expected in late 2025, with pre-bookings potentially opening sooner based on public interest.
💡 Final Thoughts
Tata Motors is not just building electric cars — it is building India’s EV legacy. With the Harrier.ev, they are making a bold statement about where mobility is headed. The new TVC doesn’t just market a vehicle; it tells a story of transformation, sustainability, and smart innovation.
If you’re planning to switch to an electric SUV in 2025, the Tata Harrier.ev deserves your attention — for its tech, its design, and now, its cinematic debut.
Hello, my name is Muskan Kumari and I am an experienced Digital Marketer. I have been blogging for the last 3 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
